Strategy and Advisory

Proteum perspective: It's never too early to think about the challenges that your company will face in a decentralized economy. When technology shifts, business models have to follow suit or risk being overshadowed by nimble, agile and innovative competitors. It is time to get your company's strategy right


Launching an Initial Coin Offering (ICO) is a new way to raise funds for your blockchain projects, whether you are a startup or a well established company.

With an Initial Coin Offering, anyone with a digital wallet can sign up to receive funds from investors for tokens of their project or company, also known as a cryptocurrency or crypto-token. Usually the investment is made in Bitcoin or Ethereum rather than in fiat currencies. Just like stocks, these tokens can then be easily traded on cryptocurrency exchanges for bitcoin, ether or fiat.

ICOs can be disruptive for the entire financial system.
With the success of Ethereum ICO are more and more used to fund the development of a crypto project by releasing token which is somehow integrated into the project. With this turn, ICO has become a tool that could revolutionize not just currency but the whole financial system. ICO token could become the securities and shares of tomorrow.

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Digital Assets can disrupt established industries as the very nature of doing business changes.

The heat from digital disruption is spreading across all industries. Well established companies that have traditionally relied on intellectual property, infrastructural investments, regulatory protection or similarly high barriers to entry are vulnerable to disruption. As digital assets become more commonplace, rent seeking behavior will give way to new ways to grow the value chain.

There are warning signs for companies that do not understand the impact of blockchains on their industry

The greatest risk for leaders today is to embrace the status quo and not take action. Successful companies will be nimble with adopting a blockchain strategy. CEOs must take the lead and infuse their organizations with forward-thinking and strategic conversations around decentralized systems and in developing a roadmap for capital investment and technological implementation of blockchain systems within the enterprise. Board members have a fiduciary duty to govern responsibly, avoiding dramatic swings in a company's strategy and anticipating the shifting sands of the business landscape.

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To further the advance of blockchains, the governance structure must foster an environment for the growth of an ecosystem around these innovations.

The precipitous rise of ICOs has led to concern from regulators around the world. The standards vary enormously from country to country. While some ICOs have been outright fraudulent, others have suffered from a lack of operational and financial transparency. Government and regulatory authorities are perhaps justified in more disclosures and regulations in order to prevent money laundering and other corrupt practices.

For a successful ICO, compliance is a key factor today.

Traditional compliance systems were designed for centralized financial services and are not suitable for blockchain technology. As a result, new systems have started to proliferate to meet the demand of this nascent market. The financial and logistical burdens of creating a compliant, publicly-traded security are high for most companies. In order to mitigate corporate and economic risk, comply with government regulations (which vary widely across the globe), and advocate for transparency of operations, we help companies understand the Know Your Customer (KYC) and Anti Money Laundering (AML) processes. We guide them through the complex legalese, adopting technology to providing practical solutions for compliance.

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